Overview
- Swift’s company TAS Rights Management, which filed three USPTO applications Friday, seeks protection for two short voice clips and a concert image now awaiting examination.
- The sound marks cover the phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor,” and the visual mark describes a photo of her onstage with a pink guitar, a sequined multicolored bodysuit, and silver boots.
- Trademark attorney Josh Gerben, who first spotted the filings Monday, says they aim to add federal tools to challenge AI deepfakes by targeting uses that are confusingly similar to the protected clips or image.
- Legal experts say the approach is novel and untested in court, and any protection would track the specific phrases and image as enforcement against anonymous or overseas creators remains difficult.
- The filings follow Matthew McConaughey’s similar trademarks approved in 2025 and come after Swift faced AI misuse, including explicit deepfakes and a false political endorsement image shared by President Donald Trump.