Overview
- Swift’s company, TAS Rights Management, filed three U.S. trademark applications Friday, April 24, seeking protection for two voice clips and one concert image that are now awaiting USPTO examination.
- The sound marks cover her saying “Hey, it’s Taylor Swift” and “Hey, it’s Taylor,” and the visual mark describes her holding a pink guitar in a multicolored bodysuit on a pink stage with purple lights.
- Trademark attorney Josh Gerben first spotted the filings and said they aim to curb AI-made impersonations, with attorney Rebecca Liebowitz of Venable listed on the applications.
- Legal experts call the strategy new and untested, noting trademarks target uses likely to confuse consumers and may be hard to enforce against anonymous creators or look‑alike content that is not closely similar.
- Actor Matthew McConaughey recently won similar sound and image trademarks, and Swift’s high‑profile bid could encourage more celebrities to try federal trademark claims alongside right‑of‑publicity and copyright tools.