Overview
- TAS Rights Management, which filed the applications Friday, submitted three USPTO trademarks to protect Swift from AI-generated impersonations.
- Two are sound marks for the phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor,” captured in promo clips that mention her album The Life of a Showgirl and reference Amazon Music and Spotify.
- A third application seeks to protect a specific concert image of Swift holding a pink guitar in a sequined bodysuit on a pink stage with purple lights.
- Intellectual-property attorney Josh Gerben, who first publicized the filings, says they target AI misuse, though registering a spoken voice as a trademark is new and untested in court.
- The move mirrors Matthew McConaughey’s 2025 approvals and could add federal tools that reach uses deemed confusingly similar, yet experts warn that tracking anonymous online deepfakes and forced endorsements remains difficult.