Overview
- Swift’s company, TAS Rights Management, filed three U.S. trademark applications Friday seeking protection for two short audio phrases in her voice and a specific concert image.
- The sound marks cover “Hey, it’s Taylor Swift” and “Hey, it’s Taylor,” while the visual mark describes her onstage with a pink guitar and sparkly bodysuit, creating targets for claims against close copies.
- Intellectual property attorney Josh Gerben, who first flagged the filings, says trademarks could add a federal tool against AI impersonations under the “confusingly similar” standard used in trademark law.
- The strategy follows Matthew McConaughey’s 2025 approvals for voice and image trademarks, signaling a broader entertainment push to use trademark law alongside state right‑of‑publicity rules.
- Legal experts caution the approach is narrow and largely untested, with protection tied to the specific phrases or image and with practical limits online, even as Swift has faced explicit deepfakes, fake ads, and political AI images.