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Taylor Swift Files to Trademark Her Voice and Image to Counter AI Clones

The filings probe whether trademark law can plug gaps left by copyright and publicity rules in the AI era.

La artista presentó solicitudes de marca en Estados Unidos para proteger clips de audio y su imagen escénica frente a usos sin permiso.
Image
Taylor Swift y una medaida contra el uso de su voz e imagen. 
La superestrella de pop seguirá los pasos de Matthew McConaughey en el registro como marca comercial de su imagen para evitar abusos de la Inteligencia Artificial.

Overview

  • Swift’s company, TAS Rights Management, filed three USPTO applications on Friday, April 24, for two sound marks—“Hey, it’s Taylor Swift” and “Hey, it’s Taylor”—and a visual mark describing a specific onstage photo.
  • The two audio samples are brief voice promos for her album The Life of a Showgirl that mention Amazon Music and Spotify, using a lesser‑known trademark type that protects distinctive sounds.
  • The aim is to give her grounds to challenge AI‑generated voices and look‑alike images that are confusingly similar, which could support faster takedowns and cease‑and‑desist demands.
  • The applications are pending, and legal experts note that registering a spoken voice as a trademark is new and has not been tested in federal court, so its real‑world power remains uncertain.
  • The move follows high‑profile misuse of Swift’s likeness, including explicit deepfakes and political images shared by President Donald Trump, and it tracks a broader trend after Matthew McConaughey won similar trademark approvals in 2025.