Overview
- TAS Rights Management, which represents Swift, filed three U.S. trademark applications Friday covering two short voice clips and a distinct concert image.
- The audio marks capture Swift saying “Hey, it’s Taylor Swift” and “Hey, it’s Taylor” in promo lines tied to her album The Life of a Showgirl on Amazon Music and Spotify.
- The image filing describes Swift onstage with a pink guitar, multicolored bodysuit, and silver boots, seeking protection for a look closely linked to her live show.
- Attorneys say trademarks could add nationwide, federal remedies beyond state right‑of‑publicity laws, though success would still hinge on distinctiveness and likely confusion.
- Registering a spoken human voice as a sound mark is new and untested in court, the approach follows Matthew McConaughey’s 2025 approvals, and Swift has faced explicit deepfakes, fake ads, and manipulated endorsement images shared online by President Donald Trump.