Overview
- A Terres Blanches Sancerre bottle is briefly visible in episode five of Taylor Swift’s The End of an Era on Disney+, where fans quickly identified the label.
- Stocks sold out on the wine’s U.S. distributor website, and retailer Total Wine listed it among its best sellers shortly after the episode aired.
- The domaine reported hundreds of new Instagram followers and roughly 50 spontaneous online orders in France within hours during a typically quiet post-holiday period.
- Co-owner Laurent Saget sent Swift a letter with bottles and publicly invited her to visit the Bué estate, noting the exposure was unplanned and unaffordable as paid placement.
- Terres Blanches produces about 80,000 to 120,000 bottles annually at roughly $40 in the U.S., and Sancerre’s strong export pipeline to America magnified the surge in demand.