Overview
- Lief erando reports Taxiteller orders up 200% in North Rhine‑Westphalia and 167% in Lower Saxony from 2024 to 2025, with additional growth in Baden‑Württemberg, Hesse and Hamburg.
- Influencers Ryko and Jan Schlappen, who together have about 600,000 Instagram followers, staged tastings that drew large crowds in Porta Westfalica, with local reports of traffic control for the turnout.
- The dish is appearing well outside the Ruhrgebiet, including a newly added version at a Zürich outlet called Oder Wat, underscoring the trend’s cross‑border reach.
- Longtime participants on X say the meme culture around the plate dates to 2017 and dispute later Instagram accounts’ claims of originating the hype, criticizing commercialization and inauthentic branding.
- The Taxiteller typically combines fries, currywurst and gyros with tzatziki and onions; reporters and vendors describe it as a calorie‑dense meal with roughly 300 grams of meat and prices around €12.90 at some Ruhr imbißes.