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Tate McRae Faces Backlash for Appearing in NBC Team USA Olympic Ad

An NBC promo for the Winter Games featuring the Calgary-born singer cheering Team USA has triggered a debate over national loyalty.

Overview

  • McRae reposted the NBC/Peacock clip on Instagram on February 3, using her song Nobody's Girl and name-checking Team USA, Lindsey Vonn's comeback, figure skating events, and Super Bowl 60.
  • Canadian fans and media figures criticized the appearance as disloyal, while others framed it as a straightforward paid promotion; NBC and McRae's team have not offered detailed public comment.
  • Coverage notes NBC's broader celebrity-driven campaign, with multiple high-profile names involved, and includes non-American stars such as Dua Lipa in Team USA-themed spots.
  • Reports highlight McRae's Canadian roots and career based in Los Angeles as context for the divided reaction, with the promo continuing to circulate as the opening ceremony nears.
  • Some outlets point to reported sightings linking McRae to U.S. hockey player Jack Hughes as a possible personal angle, though that connection remains unconfirmed.