Overview
- The limited 65-item collection, which hit Target stores Saturday and the web Sunday, sold out in many locations within hours.
- Resale listings now include Target’s in-store cardboard displays, with posts ranging from $50 up to $2,250 and at least one eBay listing spotted at $700.
- One reseller told Business Insider he bought 20 blue pullovers at about $130 each and resold 19 for roughly $300, clearing more than $6,000 in a few days.
- Target workers on the retailer’s subreddit described customers arguing over displays and reported thefts, and some said they pinned signage with fasteners to stop removal.
- Target set a June 6 release for about 40 more items in a category that Circana says generated $2.5 billion in U.S. sales in 2025.