Overview
- The limited‑time collection spans women’s, men’s, kids’ and baby apparel, home, beauty, travel and outdoor items, and includes Roller Rabbit’s first‑ever luggage.
- Nearly 80% of products are priced at $35 or less with items starting at $3, and the assortment features a new Roller Rabbit print created exclusively for Target.
- The line goes live March 7 on Target.com and in most stores with same‑day options like Order Pickup and Drive Up, following a Feb. 28 immersive preview pop‑up in Dallas.
- In‑store exclusives include first‑of‑its‑kind Mystery Boxes and a limited‑edition women’s sleepwear set in a multicolored geo heart pattern.
- The assortment includes extended sizing and adaptive styles, and Target positions the two‑year collaboration as a way to reach Gen Z and reinforce its merchandising authority.