Overview
- Target announced Wednesday it will be the franchise’s only U.S. mass‑retail partner for a limited‑time, co-created Pokémon collection of more than 100 items.
- The rollout starts in stores May 2 and online May 3 with about 65 products, followed by a second drop of roughly 40 more on June 6.
- Design centers on the original Kanto era from 1996, with highlights like a Pokémon Starter jacket, Trapper Keeper binders, Butterfree hair clips, and a 151‑piece puzzle referencing the first 151 creatures.
- Nearly half the lineup is priced under $20 with items from $3.50, and the food tie‑ins include vanilla cupcake Pokémon Pop‑Tarts returning for the first time in roughly 25 years.
- Marketing features creators such as Sydeon and SuperDuperDani with Joe Jonas starring, and select stores plan immersive events, including character meet‑and‑greets at Target SoHo in New York City.