Overview
- At investor day, Target detailed a $6 billion 2026 overhaul after four straight quarters of comparable-sales declines, forecasting 2% net sales growth for the year.
- Executives set near-term goals that include opening 30 new stores, remodeling 130 locations, and investing about $2 billion to elevate the in-store experience.
- Roughly $1 billion is earmarked for operations, labor training, and artificial intelligence, with staffing increases aimed at cleaner stores, better service, and fuller shelves.
- Merchandising moves include expanding the food area and Good & Gather, adding fresh flowers, remodeling home goods, and using technology to track social trends for faster fashion cycles.
- Fiddelke acknowledged boycotts as a sales headwind and emphasized rebuilding trust and safety for teams and guests, while rolling out Target Beauty Studio to 600 stores this fall as the Ulta partnership winds down.