Overview
- Target announced Tuesday that the Rosie Assoulin x Target capsule will launch July 25 in select stores, on Target.com and in the Target app.
- The limited-time assortment spans apparel, handbags, sandals, accessories and Assoulin’s first multi-item home range including kitchen towels, beach towels that double as sarongs and a tiffin box.
- Target says most pieces are priced under $50 to offer an affordable entry to Assoulin’s signature saturated colors and bold stripes.
- Reporting indicates the drop includes about 350 items, extended sizing reported as XS–4X, and sale in roughly 500 stores, with WWD noting Target manufactured the line.
- Target frames the collaboration as a traffic-driving merchandising play that translates a high-fashion point of view into wearable, convertible pieces for everyday shoppers.