Particle.news
Download on the App Store

Target Sets April 25 Launch for Parke Capsule Priced $5 to $40

The tie-up brings a Gen Z-born direct-to-consumer label to mass prices through a co-designed line made with Target’s sourcing.

Overview

  • A limited-time collaboration announced Tuesday between Target and Parke will debut nearly 60 pieces online and in about 500 select stores on April 25.
  • Most items land under $40 with entry prices at $5, opening the brand to shoppers who could not afford Parke’s usual triple‑digit staples.
  • The assortment features mockneck logo sweatshirts, relaxed denim, mix‑and‑match sets, accessories, and Parke’s first swimwear category.
  • Parke led design and fit while Target manufactured the line and plans a large digital push on Target.com for launch day.
  • Parke, founded in 2022 by Chelsea Parke Goles and known for community-driven drops with 95% of sales direct-to-consumer, gains broader reach through Target’s footprint.