Target Launches Largest Spring Beauty Assortment With Nearly 3,000 Items

Overview

• Beginning in February, Target will add nearly 3,000 products across more than 60 new brands in stores nationwide and on Target.com, with over 90% of items priced under $20.
• Stores are being reconfigured with clearer layouts, updated displays, new fragrance testers, a spotlight on exclusives and bestsellers, and a fully refreshed haircare aisle organized by texture, routine and need.
• The lineup leans into prestige-inspired looks, a larger K‑beauty offering, dermatologist-backed skincare such as Remedy by Dr. Muneeb Shah, expanded sun care including Supergoop!, and a new being haircare line at $6.99.
• Target will support discovery through beauty events, sampling and digital tools, with in-store virtual try-on being tested and early access to select items available to Target Circle 360 members.
• Company leaders cite beauty as a growth stronghold with the category nearly doubling since 2019, and WWD reports Target’s partnership with Ulta Beauty is slated to end in August 2026.