Overview
- At the National Press Club, Pastor Jamal Bryant and allies said their yearlong Target Fast is concluded after discussions with CEO Michael Fiddelke.
- Target welcomed the announcement, saying it is more committed than ever to creating growth and opportunity as it moves forward with the communities it serves.
- Organizers acknowledged there were no reversals of Target’s DEI rollbacks and no new commitments, pointing to the company’s current “Belonging” strategy.
- Bryant’s coalition said three of four demands are largely met, including near-completion of a $2 billion commitment to Black-owned businesses and an HBCU pilot, with a $250 million deposit in Black-led banks still outstanding.
- Minnesota-based activists who launched an earlier boycott rejected any end to the protest and vowed to continue until Target reinstates DEI commitments, leaving the movement divided.