Overview
- The actor began a two-year, ₹6.2 crore exclusive contract on February 10 to represent Mysuru Sandal Soap and other KSDL brands without endorsing competing products.
- At a Bengaluru launch, she unveiled refreshed Mysuru Sandal Soap packaging and a broadened catalogue spanning soaps, perfumes, shampoos, face washes, agarbathis and home-care items, with new ads rolled out.
- KSDL reported record 2024–25 performance with revenue of ₹1,787 crore and profit of ₹451 crore, pointing to gains from e-commerce and modern trade.
- BJP MP K. Sudhakar criticized the choice of a non-Kannadiga face, while Industries Minister M. B. Patil defended a committee-led, market-driven selection and said some Kannada actors were ineligible due to existing endorsements.
- Expansion plans include new production units at Vijayapura and Dobbspet, a push into Europe and West Asia, and officials noted stronger sales outside Karnataka as they pursue the ₹5,000 crore goal.