Overview
- Take‑Two publicly reaffirmed on May 21 that Grand Theft Auto VI will launch on November 19, 2026, closing the immediate risk of another delay.
- The company said Rockstar will begin a broad marketing campaign in summer, with pre‑orders expected to go live when that campaign starts in late June or early July.
- Take‑Two set fiscal 2027 guidance of $8.0–$8.2 billion that it says is driven primarily by GTA VI, and Morgan Stanley raised its Take‑Two price target to $280 while modeling a roughly 40 million‑unit base case for FY27.
- Critical consumer details remain unannounced, including retail price, a PC release date, the timing of a third trailer and the specific structure of GTA VI’s online monetization.
- The stakes are large because GTA is a major live‑service franchise—GTA V has sold near 230 million units and GTA Online delivers steady recurring revenue—so strong post‑launch engagement will determine whether the launch creates durable earnings growth.