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Take-Two Reaffirms Nov. 19 GTA 6 Launch and Signals 'Reasonable' Pricing

Investors and players now look to the May 21 earnings call for concrete details on price and pre-orders.

Overview

  • Take-Two CEO Strauss Zelnick, speaking at the iicon conference on Tuesday, reiterated the Nov. 19, 2026 release and joked that many people will call in sick that day.
  • Zelnick declined to set a price but said GTA 6 must feel "very reasonable" to buyers, pushing back on talk of a $100 base game.
  • No price, pre-orders, or a third trailer are confirmed, and fans expect updates around the May 21 earnings call and an anticipated summer marketing ramp.
  • Rockstar has confirmed launch on PlayStation 5 and Xbox Series X/S, and it has not announced a PC release.
  • Coverage notes that most big-budget games now sell for $60–$70 with a few testing $80, and analysts expect multiple GTA 6 editions and ongoing online revenue, though none of that is official yet.