Overview
- At the iicon conference on Tuesday, Take‑Two CEO Strauss Zelnick said Grand Theft Auto 6 remains set for November 19, 2026.
- He refused to name a launch price and instead said buyers should feel the cost is “very reasonable,” a stance that cools $100 talk without settling on a figure.
- Take‑Two signaled that marketing will start “soon,” and fans are watching the May 21 earnings call for a possible Trailer 3 reveal or pre‑order details that have not been announced.
- Zelnick called the expectations “terrifying” and said success will be judged by player experience, underscoring the stakes for what many expect to be the year’s biggest release.
- The game is planned for PlayStation 5 and Xbox Series X/S, and analysts say a standard $70–$80 price and post‑launch online revenue are more likely than a $100 base edition.