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Take-Two Reaffirms GTA 6’s Nov. 19, 2026 Release as Rockstar Sets Summer Launch Marketing

CEO Strauss Zelnick signals peak confidence in the date by calling a postponed physical release 'not the plan'.

Overview

  • Rockstar’s formal launch marketing is set to begin this summer, following Take-Two’s latest earnings update.
  • Take-Two says GTA 6 remains on track for PlayStation 5 and Xbox Series X/S on November 19, 2026.
  • The company intends day-one digital and physical availability, countering reports of a staggered or delayed boxed release.
  • Zelnick says generative AI played zero part in GTA 6’s creation, even as the publisher pilots AI tools across other projects.
  • Coverage of development progress is mixed, and the ongoing labor dispute over alleged leaks continues after a UK judge denied interim pay to fired workers, while GTA V sales reach 225 million and the franchise totals 465 million.