Overview
- Take-Two CEO Strauss Zelnick said Monday that Rockstar will launch Grand Theft Auto 6 on consoles first to “serve the core” audience, denying that a PlayStation marketing deal caused the PC delay.
- GTA 6 is scheduled for November 19, 2026 on PlayStation 5 and Xbox Series X|S, and Rockstar has not announced a PC release window or a final price.
- Bank of America analyst Omar Dessouky urged an $80 price, arguing GTA 6 could set a new baseline that lets other publishers charge the same for big-budget games.
- Zelnick noted that PC can account for up to half of sales on major titles today, yet he said staggered releases can create a second sales cycle as some players later buy the PC version.
- Zelnick called expectations “terrifying” given soaring development costs, and outlets pointed to Rockstar’s long pattern of console-first launches with PC editions following months or years later.