Overview
- Speaking on The Game Business, Strauss Zelnick said it is hard to imagine a console owner over 17 choosing not to play Grand Theft Auto 6.
- He rejected interstitial advertising for a full-price release, saying ads would be unfair in a game people pay around $70–$80 for.
- He referenced a $70–$80 price point as typical for premium titles, which outlets interpreted as a hint rather than an official MSRP.
- Rockstar and Take-Two have set the console release for November 19, 2026, with pricing, editions, and PC timing still unannounced.
- He dismissed concerns that players have aged out of the series, arguing audiences remain engaged with entertainment they loved at 17.