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Take-Two CEO Says GTA 6 Will Launch on Consoles First to Serve Its 'Core' Audience

Rockstar plans a summer marketing push before the November 19 release on PS5 and Xbox Series X|S.

Overview

  • Zelnick told Bloomberg on Monday that Rockstar starts on console to serve its core players, with PC historically arriving later.
  • He rejected claims that a PlayStation partnership caused the PC delay, though Bloomberg reporting indicates Sony has PS5 marketing rights.
  • Zelnick said PC can now account for about 45% to 50% of sales for big games, which positions a later PC launch as a strong second sales window.
  • Rockstar has set its campaign to begin this summer ahead of the November 19 console launch on PlayStation 5 and Xbox Series X|S.
  • Analysts project massive first‑year sales and revenue, and some have suggested an $80 launch price, while Take‑Two has only called pricing "reasonable."