Overview
- On The Game Business, Strauss Zelnick dismissed the idea that tools like Google’s Project Genie could enable a solo creator to build a GTA‑style game, saying “Not even the littlest bit.”
- He reiterated that generative AI had no role in Rockstar’s Grand Theft Auto 6, which he described as featuring handcrafted worlds.
- Zelnick said AI can accelerate asset creation and routine office work but argued that hits still depend on human judgment and creativity.
- He said he was stunned by investor reactions to recent AI demos, referencing stock declines after Project Genie showcases and backlash toward NVIDIA’s DLSS 5.
- He warned of efficiency-driven layoffs from broader AI adoption and stated that machines lack moral agency, saying they cannot be “good or evil.”