Overview
- Strauss Zelnick told an audience at Semafor’s World Economy event that AI will boost productivity rather than erase jobs and joked that, if anyone were replaced, it would be Elon Musk.
- He said current models learn from past data and cannot invent the kind of original work that creates smash-hit games, calling push-button AAA game creation a laughable idea.
- Zelnick repeated that generative AI played zero part in GTA 6 and described Rockstar’s approach as handcrafted, with teams building the world detail by detail.
- Take-Two recently dismantled a centralized AI group and cut staff, and Zelnick now points to wide internal pilots that use AI to speed up repetitive tasks like terrain and texture work.
- Coverage tied his comments to wider tech layoffs linked to AI spending and to a growing dispute over whether generative systems can match AAA creativity or mainly serve as development tools.