Overview
- In a March 17 appearance on The Game Business, Strauss Zelnick called the push-button-hit idea “laughable” and said AI won’t “level the playing field” even “the littlest bit.”
- He said AI can generate assets or assist tasks such as storyboarding, but creating and marketing blockbusters requires human engagement and creativity.
- Zelnick reiterated that Rockstar’s upcoming Grand Theft Auto 6 was hand-authored, with “zero” generative AI used in development.
- He said he was stunned by investors’ reaction to demos like Google’s Project Genie, which coincided with a sharp drop in some game stocks earlier this year.
- Take-Two is piloting numerous AI applications to improve efficiency and routine office work, yet Zelnick expects gains to coexist with job cuts and not to replace core creative work.