Overview
- Taco Bell Rewards members get early access on Jan. 16 through the app via mobile ordering, drive-thru check-in, or in-store kiosks.
- An immersive Laps of Luxury drive-thru preview runs in Los Angeles on Jan. 14–15 with Resy reservations and an online audio-guided tasting for those not attending.
- A one-day app offer on Jan. 27 lets 30,000 Rewards members buy one Luxe Value Menu item for $1 on a first-come basis at 2 p.m. PT.
- The 10-item lineup pairs five new offerings, including a Mini Taco Salad and Avocado Ranch Chicken Stacker, with five returning favorites at $3 or less.
- The Luxe Value Menu replaces the Cravings Value Menu, will rotate items throughout the year, and aligns with Taco Bell’s RING focus on menu innovation and digital engagement.