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Taco Bell Launches Fan-Created Menu Nationwide With Three Limited-Time Items

The crowdsourced rollout uses the Rewards app to test fan ideas.

Overview

  • The California Crunchwrap, Burrito Bliss and Cantina Craze are available starting Nov. 20 at participating U.S. locations via the Taco Bell app and in-restaurant kiosks.
  • The three items were chosen from more than 40,000 Fan Style submissions entered by Rewards members earlier this year.
  • Each dish modifies an existing favorite, including a steak-and-fries Crunchwrap, a vegetarian Cheesy Bean and Rice Burrito remix, and a Cantina Chicken Crispy Taco variation.
  • The winning creators were named honorary Fan Chefs, and originators earn rewards points when others order their builds through the app.
  • Taco Bell has not announced an end date for the Fan Style Menu, and customers can continue submitting custom orders in the app.