Overview
- Global tablet shipments reached 162 million units in 2025, up about 10% year over year and the highest annual total since 2020, according to Omdia.
- Apple shipped an estimated 19.6 million iPads in Q4 2025, a 16.5% increase that lifted its share to roughly 44.9% and topped the combined shipments of its four nearest rivals.
- Samsung’s Q4 2025 tablet shipments fell about 9% to 6.44 million units, reducing its market share to 14.7% even as the overall market expanded.
- Lenovo grew roughly 36% to about 3.9 million units in Q4 2025, with Omdia noting the increase was supported by shipment pull‑ins ahead of expected component price rises.
- Omdia attributes the late‑2025 uplift to holiday promotions, high‑performance chips and pre‑builds ahead of anticipated memory constraints, with a slowdown expected in 2026 and vendor focus shifting to premium upgrades, targeted education buys and ecosystem features.