Overview
- The Church of Jesus Christ of Latter-day Saints said its weekly broadcast will air across 17 African countries, with scheduling set for local prime time and an expected reach of about 8 million new viewers.
- The launch featured Sunday’s 30-minute edition, “The Joy We Share,” which blended live Tabernacle performances in Salt Lake City with videos recorded in South Africa, Zimbabwe, Kenya, Ghana and Nigeria.
- Producers wove in African choirs, congregations and native-language messages, along with pre- and post-show performances streamed on Facebook.
- Short messages highlighted cultural ideas of mutual care — ubuntu, utu, harambee, nkabom and isokan — to frame a faith-centered call to lift one another.
- Senior church leaders attended the broadcast, and the church noted that 173 years after its missionaries reached South Africa, membership on the continent is nearing one million.