Overview
- The Tabernacle Choir’s weekly broadcast, which aired Sunday, April 19, served as the launch for prime-time broadcasts to African audiences.
- The Church said the program will air weekly in 17 countries in Africa with an estimated reach increase of about 8 million viewers.
- Choir President Michael O. Leavitt said the launch-day broadcast was seen live in prime time in 25 African countries.
- The launch episode, titled “The Joy We Share,” mixed live performances with field segments from South Africa, Zimbabwe, Kenya, Ghana, and Nigeria and featured African-influenced music.
- Producers highlighted local words for shared care such as ubuntu, utu, harambee, nkabom, and isokan, building on church growth to about 1 million African members since missionaries first arrived in South Africa in 1853.