Overview
- Samsung is the exclusive launch partner, with the Galaxy Z Fold7 and Galaxy Watch8 featured as the first holographic products.
- Trials are underway in select T-Mobile locations in New York City, Seattle, and additional U.S. markets.
- T-Mobile Advertising Solutions is running the test through its Retail Media Network, which spans 35,000 screens across more than 10,000 T-Mobile and Metro stores.
- HYPERVSN provides the hologram technology that renders lifelike 3D product visuals and feature highlights for in-store viewing.
- T-Mobile cites HYPERVSN research claiming 66% higher engagement and 10x more attention than traditional 2D media, using the pilot to inform future retail-media offerings.