Overview
- T-Mobile’s 60-second spot, filmed with real customers inside its Times Square Signature Store, is slated to air in the game’s second quarter on Feb. 8.
- The ad features cameos from Druski, Machine Gun Kelly and Pierson Fodé alongside a re-recorded take on the 1999 hit.
- USA TODAY’s exclusive preview confirms new lyrics crafted by Backstreet Boys member Brian Littrell for the reimagined performance.
- The company ties the creative to offers including the T-Life app’s “15 Minutes to Better” switching flow, DoorDash-powered same-day phone delivery and a T-Mobile Trial for no-commitment testing.
- Membership benefits highlighted include Hulu on Us, Netflix on Us, Apple TV for $3 a month, free DashPass, travel data in 215+ destinations and concert access, marking T-Mobile’s 13th straight Big Game buy.