Overview
- T-Mobile began offering two unlisted plans to select existing customers this week, surfaced via account flags or by contacting retention services.
- Experience More with Appreciation Savings lowers the first-line prices to $75 for one line and $120 for two, keeps standard rates for additional lines, and reduces device trade-in credits versus regular promotions.
- According to internal details reported by The Mobile Report, the Experience More variant retains perks such as a five-year price lock, Netflix, and Apple TV+ for $3, and is eligible for free-line promotions.
- The separate Loyalty plan prices one line at $65 and two at $120, with extra lines about $12 each, but it caps high-speed data at 50GB, limits hotspot to 3G, removes international and streaming perks, and drops the five-year rate guarantee.
- Coverage notes the strategy targets price-sensitive, multi-line households while protecting margins, and warns that smaller trade-in credits can erase savings for customers who upgrade frequently.