Overview
- Novig released a national commercial on Wednesday that shows Sydney Sweeney nude or nearly nude and announces she has become a strategic partner and equity holder in the company.
- The one-minute spot uses sports equipment to cover Sweeney while she repeats the line “Novig is just sports” and says there will be “no betting on wars or deaths and no politics.”
- Novig launched nationwide in August and describes itself as a federally regulated, exchange-style prediction market designed only for users 21 and older to trade on sports outcomes.
- Novig and Sweeney say she was involved in the creative concept but neither the company nor her representatives have disclosed the size of her equity stake.
- The ad produced heavy online reaction and gives Novig high visibility at the start of the football season, a move that could drive user growth for the platform and invite closer attention from regulators and competitors.