Overview
- A new preview shows Sweeney and friends wreaking late-night havoc in a corner store, ending with her whipping off her T-shirt to reveal a white bra and switching to boxer briefs.
- Sweeney’s caption announces the first Playful collection will launch on Tuesday, Feb. 17.
- Playful is the third of Syrn’s four planned capsules, with Comfy still to be unveiled.
- Syrn’s late-January Seductress debut sold out within hours, and Sweeney has doubled down on promotion with social clips and street-style appearances.
- A January 16 USPTO intent-to-use filing flagged by a trademark attorney points to possible beauty and skincare expansion, which the company has not confirmed.