Overview
- The collection went live Tuesday with unisex styles — Sweeney said, “We’re treating the boys too” — including the $89 Better On You button-down and matching boxer shorts.
- Midnight Snack pivots from earlier lace-and-garter looks to cotton separates such as oversized shirts and boxer briefs positioned for comfort and next-morning wear.
- Campaign photos on Syrn’s Instagram show Sweeney in minimal underwear beside an unidentified man in boxers as she aims a barcode scanner at his waistband.
- It is the brand’s third release since its Jan. 28 debut, following the sellout Seductress line and the early-February Romantic capsule.
- The Hollywood Chamber of Commerce is reported to be reviewing an earlier Syrn promotional shoot at the Hollywood Sign after questions about permit scope.