Overview
- In new March interviews, Sweeney says she wore a 32DD in sixth grade and did not feel confident until her Euphoria role reframed how she saw her body.
- She created Syrn after repeated frustrations with fit and support, describing straps that dug in, styles that rode up, and a lack of options that felt comfortable.
- The brand debuted in January with capsule collections such as Seductress and Romantic, later expanding to four themed drops offering different looks.
- Syrn markets size inclusivity with pieces available in up to 44 sizes, and Sweeney says early releases sold out within hours following a high-visibility launch.
- A reported January 16 trademark filing for Syrn covering skincare and cosmetics signals possible future beauty expansion, while her black corset remains a signature piece inspired by a custom design.