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Switch 2 Holiday Sales Trail Original in Key Western Markets, Down 35% in US

Nintendo cites higher prices plus a thin Western software slate in a tough economy.

Overview

  • In the United States, Switch 2 unit sales for November–December 2025 were about 35% lower than the original Switch’s 2017 holiday period, per The Game Business.
  • In the UK, sales for the last eight weeks of 2025 were 16% below the Switch’s comparable window, though total Nintendo hardware rose 7% versus 2017 when original Switch sales are included.
  • In France, 2025 results were reported to be over 30% lower than the original Switch’s first-year performance, an unusual dip for one of Nintendo’s strongest European markets.
  • Japan recorded a roughly 5.5% holiday decline versus 2017, yet Switch 2’s 2025 total there was about 11% higher than the Switch’s launch-year sales.
  • Industry context includes Circana’s worst US November for hardware since 1995 and higher effective prices, with Switch 2 retailing at $450 standalone or $500 in a bundle, and a senior Nintendo employee pointing to the lack of a major Western game.