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Swinney Urges FIFA to Curb 2026 World Cup Ticket Prices

FIFA defends demand-based prices by pointing to a $60 supporter tier plus an official resale site.

Overview

  • Scotland's First Minister John Swinney asked FIFA president Gianni Infantino to change ticketing, saying dynamic pricing is shutting loyal supporters out.
  • He called this summer's tournament the most expensive in history, citing reports of World Cup final seats listed near $10,990.
  • Swinney said fans face a cost-of-living squeeze and argued the event should be a celebration of football rather than a push to make as much money as possible.
  • FIFA said group-stage tickets started at $60 and highlighted a fixed-price $60 supporter tier for fans of qualified teams, with allocation run by national associations.
  • The governing body also defended variable pricing and its regulated resale marketplace as standard practice designed to keep ticket trading secure.