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Swift’s ‘Showgirl’ Trademark Challenged by New Lawsuit and USPTO Hold

A new legal challenge pauses Swift’s trademark push, signaling fresh friction over her album branding.

Overview

  • Taylor Swift’s bid to register “The Life of a Showgirl” has been put on hold by the U.S. Patent and Trademark Office, which paused review until earlier, conflicting filings are resolved.
  • Maren Flagg, a Las Vegas performer who uses the mark “Confessions of a Showgirl,” has sued Swift, arguing the newer title could cause consumer confusion in what she calls a reverse confusion case.
  • The USPTO notice cites Flagg’s existing registration and a separate pending “Showgirl” application by Harlem Brands, a sequence that can delay any new registration until those matters clear.
  • Swift and Travis Kelce had just made their iHeartRadio Music Awards debut as a couple, where Kelce was caught mouthing “I love you” and Swift won seven awards including Artist and Album of the Year.
  • Kelce then joined fellow NFL tight ends for a Bandon Dunes golf trip as Swift attended Paul McCartney’s Fonda Theater show, and People reports Kelce confirmed a one-year, $12 million return to the Chiefs.