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Sweetgreen Guides Another 2026 Sales Slide as RBC Cuts Price Target to $7

A loyalty program change coincided with a fourth‑quarter traffic drop that deepened 2025 losses.

Overview

  • Management forecasts 2026 same‑store sales down 2% to 4%, a pace RBC notes trails prior consensus by about 320 basis points.
  • RBC kept an Outperform rating but lowered its Sweetgreen price target from $8 to $7 following the guidance.
  • Fourth‑quarter revenue was $155.2 million with same‑store sales down 11.5%, which the company linked to weaker traffic and a shift from Sweetpass+ to SG Rewards.
  • For fiscal 2025, revenue reached $679.5 million with a net loss of $134.1 million and adjusted EBITDA of negative $11.0 million.
  • Shares have fallen roughly 73% over the past 12 months as Sweetgreen pursues a turnaround under its Sweet Growth Transformation Plan, including testing wraps and speeding checkout to bolster value perception.