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Sweet 16 Set After Record TV Start, With Late Tip-Offs Drawing Pushback

Record ratings set up a Sweet 16 that will gauge whether late tip-offs cost East Coast viewers.

Overview

  • CBS and TNT, which reported Tuesday that the tournament averaged 10.7 million viewers in week one, also logged the most-watched opening day at 9.8 million and a record first-round primetime window at 12.5 million.
  • The NCAA has locked in Thursday–Friday tip-offs, starting with No. 11 Texas vs. No. 2 Purdue at 7:10 p.m. ET and running to late windows such as ArizonaArkansas at 9:45 p.m. ET and HoustonIllinois at 10:05 p.m. ET.
  • Fans on social media are criticizing the late Eastern time starts, saying 9:45–10:10 p.m. tip-offs on work nights make it hard to watch games to the end.
  • The field is mostly chalk with three No. 1 seeds still alive (Duke, Arizona, Michigan) and only two double-digit seeds (No. 11 Texas, No. 9 Iowa), while CBS notes the Big Ten placed a conference-record six teams in the Sweet 16.
  • Odds and models are out for every matchup, with ESPN Analytics giving Purdue roughly a three-in-four chance over Texas, as regional sites in San Jose, Houston, Washington, D.C., and Chicago get set to host the games.