Overview
- Market leader ICA used Sturla Holm Lægreid’s image on Valentine’s promotions with the line, “Found the love of your life? Don’t ruin it — buy her a bouquet.”
- The campaign’s Instagram post quickly became the account’s most‑liked entry, drawing both amusement and pushback from users.
- Team manager Per Arne Botnan said Lægreid stood up at a team dinner to apologize and received applause and support from teammates.
- Lægreid kept racing and won silver in the pursuit on Sunday, his third medal of these Winter Games after earlier bronze.
- His on‑air confession after the individual race was widely criticized for overshadowing Johan‑Olav Botn’s gold, and his partner said she neither sought the attention nor finds forgiveness easy.