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Swatch Urges Calm After Royal Pop Launch Chaos as Cities Weigh Action

The company says the pocket watches will stay on sale for months to reduce urgency and ease safety risks at stores.

Overview

  • Swatch, which issued a statement Monday, asked buyers not to form large groups and said Royal Pop will be available for several months, with sales paused in places that restrict queues.
  • Following Saturday’s crowded launches, police interventions and scuffles forced temporary closures or suspensions in France, the UK, the United States, Dubai and Spain.
  • French police dispersed about 300 people with tear gas outside a Paris‑area mall, while crowds at Swatch’s Times Square store in New York prompted reinforced security.
  • In Barcelona, lines returned to Passeig de Gràcia on Monday in calmer conditions after weekend shutdowns, as some locations reopened under tighter controls and others stayed paused.
  • Lille’s city hall said it plans legal action over blocked public ways, underscoring how scarcity pricing around a €/$400 Swatch–Audemars Piguet pocket watch and lucrative resale have turned “accessible luxury” drops into public‑order challenges.