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Swatch Seeks $170 Million from Samsung Over Cloned Smartwatch Faces

A London judge will decide a damages award that could reshape platform liability and, if Swatch wins, allow a parallel claim in the United States.

Overview

  • Closing arguments in the London damages hearing finished on Friday, June 26, and Justice Marcus Smith is expected to hand down a ruling at a later date.
  • The litigation began in 2019 and a London High Court found Samsung liable for trademark infringement in 2022 for third-party apps that replicated dials from Swatch-owned brands such as Omega and Tissot.
  • Swatch says $170 million reflects hypothetical licence fees for 10 of its brands and is meant to compensate for loss of prestige and brand value from widespread digital copies.
  • Samsung has called the demand extravagant and pointed to trial figures showing about 160,000 downloads produced roughly $1,000 in app revenue and about $300 in platform commission.
  • The judge’s decision could set cross-border precedent on how platforms are held responsible for third-party content and influence whether Swatch pursues a similar suit against a Samsung subsidiary in the U.S.