Overview
- The 30-second commercial is scheduled to run just after halftime and is already online with YouTube comments disabled.
- Svedka produced the spot primarily with generative video tools in collaboration with Silveside AI, a studio linked to Coca-Cola’s 2024 holiday ad.
- The ad revives Svedka’s Fembot alongside a new character, Brobot, dancing with human partygoers to choreography selected from a fan contest.
- Contest winner Jessica Rizzardi, a 23-year-old from Nashville, contributed the dance that was translated into the AI-generated visuals.
- Chief marketing officer Sara Saunders says the approach was a creative choice with a pro-human message, as other brands use AI more selectively and early social reaction remains skeptical.