Overview
- Companies House filings show 2024 sales rose to £68 million and pre-tax profit increased to £8.7 million, up by more than 30%.
- Ma received £18.2 million in dividends for 2024, with a further £2 million approved in April 2025, following an £11 million payout in 2023.
- In April 2023 she reacquired Lord Alan Sugar’s 50% stake and he resigned as a director, with media reports noting he is being repaid in stages.
- The board reported a cost-saving review that improved gross margins, while average headcount fell from 316 to 286 and investment continued in management, manufacturing and software.
- Tropic sells largely through about 20,000 part-time ambassadors who buy a £198 starter kit and earn 25–35% commission, and the company recorded £615,000 in 2024 charitable donations, including £296,500 to United World Schools.